Residential Marketing Plan

Selling a home in today’s competitive market requires effective marketing strategies and the resources to implement them.  Our Residential Marketing Plan assures your property maximum exposure.

WHAT WE WILL DO FOR YOU

• Carefully explain the intricacies of marketing and closing the sale of your house, including marketing strategies and financial, contractual and negotiation considerations.
• Complete a formal market analysis of your property to show how it compares to other sold properties in your area.
• Prepare an analysis of the direct competition your property will face in the market place.
• Suggest improvements to your home that could result in a quicker sale.
• Listen to your questions and concerns, and maintain a positive attitude.
• Prepare your listing package for the multiple listing service (mls) so all agents can readily access the information about your property.
• Take photographs of your home for MLS, advertising and internet.
• Present your listing at our weekly company meeting.
• Professional and detailed color brochures.
• Advertise your property locally, with fair and equal representation.  Expose your listing in all the appropriate local media,  virtual tour (if requested).
• Schedule an open house for your home if requested.
• Place a “for sale” sign on the property, when local ordinance allows.
• After an open house or showing, follow up with those people who have shown interest.
• Promptly answer inquiries about your listing, whether from advertising response, sign calls or agent questions.
• Communicate with you, on a regular basis; provide you with a progress report on the marketing of your home.
• Keep salespeople and potential buyers aware of your home until it is sold.
• Actively update your property throughout the listing period so that agents continually have accurate information.
• Order and review title insurance precommitment.
• Present and negotiate all offers on your home.
• Due diligence in the proper preparation of all marketing material, purchase agreements, and all related closing documents.